Kendrick Lamar’s Super Bowl 2025 halftime show performance fee explained
Kendrick Lamar is preparing to light up the stage at the Super Bowl 2025 halftime show, but the rapper won’t take home a paycheck for his highly anticipated performance.
Kendrick Lamar, the 37-year-old hip-hop maestro, is slated to headline the halftime show at the 2025 Super Bowl.
He will be joined by R&B sensation and frequent collaborator SZA. Despite what some may believe, Lamar won’t be receiving a hefty paycheck for his performance. In fact, he won’t be paid at all.
This might seem surprising, but it’s actually standard procedure for Super Bowl halftime performers not to receive payment. Instead, the NFL covers all costs associated with the show, including travel expenses.
An NFL representative explained to The Independent that the league “covers all costs associated with the show and does pay the halftime performers’ union scale” for Lamar’s team.
The expectation is that the exposure from the performance, which usually garners over 100 million viewers worldwide, serves as a massive promotional boost for the artist’s music and other projects.
After her stunning 2023 Super Bowl halftime show, Rihanna saw a significant increase in her music and Fenty Beauty brand sales.
Immediately following the live event, the Umbrella singer’s tracks experienced a staggering 640 percent surge on Spotify.
According to Launchmetrics’ brand performance insight tool, the Barbadian star accumulated a media impact value of $88.3 million in the first 12 hours after her performance.
